Santillana Marketing assist

Santillana

GT
DevelopmentUX/UI DesignManagement
Santillana Marketing assist

Project summary

Web platform focused on marketing for educational institutions, featuring graphic resource design for social media and digital marketing learning (visual resource library, podcasts, webinars, and marketing terms dictionary).

Technologies

About the client

Santillana is a leading educational publisher in the Spanish-speaking world. It's known for its wide range of high-quality educational materials and pedagogical content. Founded in Spain in 1960, Santillana has expanded its international presence, operating in over 20 countries across the Americas and Europe. The company specializes in creating and distributing materials for all educational stages, from early childhood to university. Its offerings cover subjects like language teaching, science, mathematics, humanities, and technology. Santillana's operations include publishing and distributing textbooks, supplementary materials, and digital learning platforms. They also provide teacher training programs and personalized educational projects for institutions.

The challenge

The main challenge for the Marketing Assist project is to create a platform that combines two core aspects: graphic design tools and the generation of educational content about marketing. The platform needs to be versatile, integrating graphic design tools with educational content. It must also be accessible and easy for users to navigate, facilitating direct publishing to social media (Facebook) to simplify the dissemination of generated content.

Project presentation
Project presentation

Goals

  • To facilitate the creation of graphic content for social media in the educational field.
  • To provide an intuitive and easy-to-use platform for the editing and customization of templates.
  • To offer effective and efficient learning about marketing.
  • To integrate educational tools such as podcasts, webinars, and a dictionary of marketing terms.
  • To optimize the process of designing and adapting materials for school events.
  • To allow direct dissemination of content on social media like Facebook.
  • To offer statistics and analytical tools to evaluate the performance of publications.
  • To provide a wide and diverse library of pre-designed templates.
  • To guarantee the adaptability and personalization of templates to the specific needs of each user.

Solution

The developed solution is presented as a comprehensive and user-friendly platform. It offers an intuitive interface where users can access a variety of pre-designed templates for creating graphics for different school events and educational content. Furthermore, it provides the freedom to customize these templates, add personal images, and access stored visual resources.

The platform allows users to download or directly publish content to social media platforms like Facebook, greatly simplifying the content dissemination process. Meanwhile, analytical tools enable users to evaluate the performance of their posts. Additionally, the platform provides educational resources such as podcasts, webinars, and a dictionary of marketing-related terms.

Santillana

Santillana